MBA in Marketing Management
Duration
2 Years (4 semesters)
Eligibility
Graduation
Programme Fees
Total 5,13,000.00 INR only
MBA in Marketing Management, Usha Martin University, Ranchi
Marketing today is the growth driver, brand management, and customer pull for business. Businesses across all sectors rely on skilled marketing professionals who possess the skills to bridge creative thinking with strategic thinking to influence markets and achieve long-term success. Usha Martin University (UMU), Ranchi, offers a specialized MBA in Marketing Management program with the objective of equipping students to become sales leaders, brand managers, digital marketers, advertisers, and market researchers.
One of the liveliest programs in the Faculty of Management, the MBA in Marketing gives students the ability to understand consumer behavior, develop strategy, and execute innovative campaigns that enhance organizational performance. UMU’s well-balanced blend of theory, live projects, and industry experience primes graduates for success in both local and global business markets.
If you want to be a digital entrepreneur, marketing manager, or brand manager, this UMU program—one of the top MBA colleges in Jharkhand—is your top step to success.
What is an MBA in Marketing Management?
An MBA in Marketing Management is a two-year postgraduate study for the improvement of business skills with a particular emphasis on marketing, branding, consumer behavior, and promotion strategy. In comparison to a normal MBA, this course teaches students in particular areas of market research, e-marketing, advertising, global marketing, and product development.
It is a postgraduate MBA specialization course that prepares students to strategize, conceptualize, and execute effective marketing campaigns that spur business growth. Internships, projects, and case studies provide students with real-world exposure in identifying marketing solutions for issues faced by modern business.
Alumni are not only equipped with marketing technical skills but also leadership skills, communication skills, and decision-making skills. This makes them fit for employment in different industries such as FMCG, retailing, e-commerce, IT, banking, media, and consulting.
Programme Overview
MBA in Marketing Duration: 2 Years (4 Semesters)
MBA in Marketing Eligibility: Graduation with at least 50% marks in any stream from a recognized university.
The admission process for an MBA in Marketing at Usha Martin University is simple and uncomplicated. Students need to:
Complete the application form from the UMU official website.
Submit academic certificates and transcripts.
Attend an interview or counselling session if needed.
Confirm admission by paying the necessary fees.
The MBA specialization course is offered to graduating students and professional workers who are interested in expanding their marketing skills and obtaining leadership positions.
The MBA in Marketing at UMU has been designed with a vision to bring forth marketing leaders who are innovative, ethical, and globally competent.
Vision:
- To develop talented marketing professionals with innovative, analytical, and strategic minds to lead businesses and build successful brands.
Objectives:
- To develop an in-depth knowledge of marketing principles and practices.
- To foster communication, negotiation, and leadership skills.
- To deliver real-world exposure through case studies, internships, and industry projects.
- To prepare graduates to hold leadership roles in marketing divisions of diverse industries.
- To encourage entrepreneurship and innovative approaches towards marketing products and services.
Faculty of Management at Usha Martin University
UMU’s Faculty of Management is committed to delivering professionals who can adapt to the continuously evolving demands of the business fraternity. With programs such as BBA, MBA, and specialized postgraduate programs, the department has a legacy of academic excellence, innovative pedagogy, and practical applicability.
UMU marketing students benefit from experienced faculty mentors who bring real-world corporate know-how into the lecture room. Case studies, workshops, simulation games, and guest presentations by industry practitioners help students close the gap between practice and theory.
Through strong corporate affiliations, internship centers, and placement services, the learning process is enriched further. By choosing UMU, students not only learn an MBA program in Jharkhand but also gain access to an environment of learning that prepares them to face global challenges.
Why choose an MBA in marketing as a career?
Marketing experts occupy the top of every company’s growth strategy. Pursuing an MBA in marketing has a number of benefits for the student:
Versatility Across Industries—Every industry, from FMCG and IT to retail and healthcare, requires marketing professionals to drive products closer to the end-user.
Creativity with Strategy—Marketing is a synergy of creativity and analytical acumen, allowing professionals to develop campaigns that deliver measurable results.
Opportunities for Leadership—From chief marketing officers to brand managers, career growth in marketing is rapid and rewarding.
Global Relevance—Marketing skills are universal in nature, with possibilities for professionals to work across multinational corporations and international economies.
High Income Potential—Marketing professionals who specialize in specific domains, especially digital and brand management, are among the highest-paid professionals in the corporate sector.
For those who wish to combine strategy with innovation, an MBA in Marketing Management is the right career choice.
MBA in Marketing Course Structure
The MBA in Marketing program at UMU is divided into four semesters. The course is a combination of management fundamentals and higher-level marketing modules.
- Principles of Management
- Organizational Behavior
- Business Communication
- Financial Management
- Marketing Management
- Quantitative Techniques for Business
- Consumer Behavior
- Advertising & Sales Promotion
- Brand Management
- Digital Marketing & E-Commerce
- Services Marketing
- International Marketing
- Marketing Analytics
Students execute projects for real companies, applying classroom theory to real-world marketing campaigns and strategies.
Enhancing Learning Through Modern Education
The focus of the program is on utilising advanced tools and techniques to ensure that students can easily comprehend and retain the course material.
NAAC A Grade University
Lectures
70+ Wide Ranges of Courses
Available
100% Placement Assistance
& Recruitment
Well Equipped Laboratories
Campus
Amitabh Choudhury Cricket Stadium
Sports
Digital Library
Resources
13 Years Excellence in Education
Accreditation
and Recognition
Admission Open for MBA in Marketing with Placement Assistance
Application for Usha Martin University’s MBA in Marketing Management program is now open. This industry-focused program equips students with strategic and creative marketing skills while offering real-world exposure to industry issues.
Placements are facilitated by the university, along with interview skills, resume preparation, and career networking. With industry tie-ups and corporate guest lectures, UMU makes its graduates ready to take up challenging marketing roles in industries.
If you want to build your expertise as a marketing strategist, brand manager, or e-business entrepreneur, UMU offers the proper platform to achieve your dream. Don’t miss this chance of availing yourself of your MBA specialization course in a reputed institution.
Your passport to a productive and prosperous career in the corporate sector is an MBA in Marketing Management from Usha Martin University. With its comprehensive course structure, seasoned academics, practical exposure, and placement assistance, UMU is a top MBA college in Jharkhand.
If you have a vision of doing an MBA in marketing or a higher degree that enables creativity, strategy, and leadership skills, UMU is the right place. Being one of the most career-focused choices for an MBA course in Jharkhand, this course will prepare you for global opportunities.
Take the first step towards a fulfilling tomorrow. Apply now for Usha Martin University’s MBA in Marketing and pave the way to create the brands and businesses of tomorrow.
Why Usha Martin University for an MBA in Marketing?
Usha Martin University is a top-ranked MBA institution in Jharkhand because of its industry-focused education, quality academic standards, and student-oriented mindset.
- Accredited University—Ensuring globally recognized degrees and academic standards.
- Industry-Relevant Curriculum—Curriculum designed under the supervision of industry practitioners.
- Placement Assistance—Active placement cell that offers good placement opportunities to students with renowned recruiters.
- Experienced Faculty—Academician-turned-professor with corporate experience.
- Skill-Oriented Training—Digital marketing, analytics, and communication training through workshops.
- Low-Cost Fees & Scholarships—Quality education for all the students.
- Focus on Innovation – Encourages innovative and entrepreneurial marketing thought.
Career Prospects After an MBA in Marketing
Marketing graduates of UMU have numerous career prospects. Some of the most sought-after career choices are:
- Brand Manager
- Digital Marketing Specialist
- Sales & Marketing Manager
- Advertising Executive
- Market Research Analyst
- Public Relations Officer
- Business Development Manager
- Retail Marketing Head
- International Marketing Consultant
- Entrepreneur/Startup Founder
The adaptability of marketing enables the graduates to build valuable careers in a wide range of fields and industries.
Start Your Journey – Admissions Open for 2025–26
Step - 1
Register Yourself
Step - 2
Fill Application Form Online
Step - 3
Pay Application Fee
Student Testimonials
Swati Kumari Singh
Placed in Bajaj Capital as a Business Development Executive
Financial Management
Shikha Kumari
Placed in Bajaj Capital as a Business Development Executive
Human Resource
Prashansa Suman
Placed in Shridhar Insurance as a Relationship executive
Marketing Management
Sachin Kumar Sinha
Placed in CAPGEMINI as a Associate Analyst
BCA
Priyanshi
Placed in Reliance Retail
Master of Business Administration (M.B.A.)
Shivam Biswas
Placed in Asian Paints
Master of Business Administration (M.B.A.)
Harsha Singh
Placed in Bharti Airtel
Master of Business Administration (M.B.A.)
Rohit Mahto
Placed in ESAF Small Finance Bank
Master of Business Administration (M.B.A.)
Jyoti Kumari
Placed in ESAF Small Finance Bank
Master of Business Administration (M.B.A.)
Frequently Asked Questions (FAQ's)
It is a postgraduate specialization in sales, branding, advertising, digital marketing, and consumer behavior.
A bachelor’s degree with a minimum of 50% marks from an authorized university or college.
The core subjects are marketing management, consumer behavior, sales management, digital marketing, and brand management.
The career opportunities are marketing manager, brand manager, sales head, digital marketing specialist, and market research analyst.
Professionals take home ₹5–12 LPA, and higher pay is in FMCG, IT, and ad industries.
Why Ranchi Is an Appropriate Destination for an MBA in Marketing
The Jharkhand capital, Ranchi, is growing as a study and business hub. Its growing industries and business prospects offer the best environment to pursue an MBA course in Jharkhand.
UMU students have the advantage of practical exposure, industrial visits, and career opportunities in hand. The city offers a blend of age-old learning culture and modern business development and hence is the best place for marketing aspirants.