BBA in Marketing Management

Duration

3 Years (6 semesters)

Eligibility

12th with 50% marks

Programme Fees

Total 3,69,000 INR only

BBA in Marketing Management, Usha Martin University, Ranchi

Marketing is the lifeblood of any business. From uncovering consumer behavior and developing influential branding campaigns to scheduling product launches and executing sales, marketing fuels growth for organizations across industries. With today’s competitive market environment, organizations need talented marketing professionals able to balance creativity with data-driven decision-making to develop brand value and consumer trust.

To meet this increasing demand, Usha Martin University (UMU), Ranchi, presents a highly specialized BBA in Marketing Management—an industry-oriented undergraduate program meant for high-performing students who aspire to be industry-ready marketing leaders. It offers a great combination of business basics, digital marketing, sales strategy, market analytics, and branding, enabling students to make a lasting impact in the business world.

With an industry-focused curriculum, hands-on exposure, guidance by experienced faculty, and excellent placement facilities, UMU is a leading BBA college in Jharkhand. The BBA specialization course in marketing at our college is designed to develop analytical, creative, and leadership skills in students, making them capable of leading their way in the rapidly changing marketing world.

Whether you are planning to be a brand manager, sales strategist, digital marketing specialist, or business leader, our BBA in marketing program provides you with the proper knowledge and practical skills to make your future happen.

What Is a BBA in Marketing Management?

Usha Martin University’s BBA in Marketing Management is a three-year undergraduate program extended over six semesters. This course is designed carefully to give students a thorough grounding in business administration with an expertise in different areas of marketing. While general business courses pay little attention to marketing, this BBA special course dwells immensely upon marketing tactics, consumer behavior, online branding, and competitive market studies.

Students are educated to excel in business communication, advertising campaigns, sales strategies, and market research techniques. By taking a BBA course in Jharkhand at UMU, students do not just obtain a good academic base but also undergo internships, workshops, and live projects, which make them extremely employable within the corporate sector.

Students of this course have very good career opportunities in sectors such as FMCG, IT, retail, hospitality, finance, and e-commerce. They also get opportunities for higher studies like an MBA or marketing, digital media, or international business diplomas.

Programme Overview

BBA Admission Process at UMU

Our admission process is straightforward, student-friendly, and fully transparent:

Online Application: Complete the BBA application form from the UMU website.

Document Submission: Upload academic documents and identification proof.

Screening: Attend counselling or a short interview session (if necessary).

Fee Payment: Finalize your admission by paying the relevant fees.

We invite students from all over India, providing scholarships and financial assistance to deserving candidates.

Why Ranchi Is a Great Place to Do a BBA Course

Ranchi has developed as a flourishing center for business, education, and enterprise in Eastern India. Studying for a BBA course in Jharkhand at UMU has distinct advantages:

Proximity to developing industries and business hubs.

Opportunities for plentiful internships and practical training.

Exposure to various corporate cultures and multinationals.

A serene and low-cost learning environment with excellent facilities.

UMU, based in Ranchi, is a leading BBA college of Jharkhand that provides the perfect blend of scholarly challenges and exposure to the industry.

Faculty of Business Management at Usha Martin University

Usha Martin University’s Faculty of Management is a noted academic faculty in Jharkhand, providing an array of undergraduate and postgraduate management courses. Our faculty is famous for providing industry-focused education, building critical thinking, and developing leadership skills in students.

For our students joining the BBA in Marketing Management course, the Faculty of Management guarantees:

Expert Faculty: Study with highly qualified professors who have industry knowledge in marketing, branding, and selling.
Practical Training: Live projects, market research, and case studies to bridge classroom principles with practical applications.
Industry Exposure: Frequent guest lectures, seminars, and corporate interactions to give practical insights into the marketing sector.
Placement Assistance: Partnerships with the best companies for internships and placement opportunities.

The Management Faculty is instrumental in establishing UMU as a leading BBA college in Jharkhand, giving students a competitive advantage in their professional careers.

Programme Curriculum

Semesters I & II: Core Business Fundamentals

The BBA Marketing Management course starts with an emphasis on core business fundamentals.

Principles of Management
Business Communication
Financial Accounting
Business Economics
Quantitative Techniques
Marketing Management Basics

Semesters III & IV: Marketing Emphasis

Consumer Behavior
Advertising and Brand Management
Business Law
Sales and Distribution Management
Digital Marketing Principles
Organizational Behavior

Semesters V & VI: Advanced Marketing Specialization

International Marketing
Strategic Marketing Management
Marketing Research and Analytics
Retail Marketing and E-Commerce
Services Marketing
Corporate Social Responsibility & Ethics
Capstone Project & Internship: The last year consists of an obligatory internship and project work to give practical exposure to actual marketing problems.

Eligibility: 10+2 in any discipline with at least 50% marks from a known board.

Duration: 3 Years (6 Semesters)

Enhancing Learning Through Modern Education

The focus of the program is on utilising advanced tools and techniques to ensure that students can easily comprehend and retain the course material.

Why Pick a BBA in Marketing Management?

Marketing is a vibrant, ever-changing field with unlimited opportunities for growth, and a BBA in marketing helps you acquire the apt combination of creativity, strategy, and business skills. Following are some reasons why this degree is a good pick:

High Demand for Marketing Experts: Marketing professionals are required in every industry, ranging from start-ups to multinationals.
Varied Career Opportunities: Graduates have the opportunity to pursue careers in advertising, market research, digital marketing, and product management.
Strong Leadership Skills: The course builds communication, negotiation, leadership, and decision-making skills.
Adaptability Between Industries: Marketing professionals have opportunities to work in various industries such as IT, banking, healthcare, retail, and entertainment.
Entrepreneurship: With solid marketing knowledge, graduates have the ability to start and develop their own businesses.
The BBA specialization in marketing is a well-defined career path and globally relevant, hence a sure bet for your future investment.

Career Prospects After a BBA in Marketing Management

UMU’s graduates in the field of marketing are extremely sought after in various sectors. Some of the most sought-after career options include

Brand Manager
Digital Marketing Specialist
Sales and Business Development Manager
Market Research Analyst
Advertising and Promotions Manager
Public Relations Executive
Retail Manager
Social Media Strategist
Product Manager
Marketing Consultant
With excellent placement assistance and a curriculum in line with industry needs, UMU's BBA program in Jharkhand provides access to successful career opportunities in India and overseas.

Why Opt for Usha Martin University for Your Marketing Management BBA?

Usha Martin University is well-known for academic excellence, industry networking, and student-centric practices. Here’s why UMU is best for your BBA specialization course:

Strong Reputation: Usha Martin University is a well-known university in Jharkhand with quality management education.

Industry-Oriented Curriculum: We update our courses periodically to align with prevailing marketing trends.

Practical Learning: We focus on case studies, live projects, and simulations to develop practical skills.

Placement Support: A placement cell with committed support assists students in getting placed in top companies.

Specialized Faculty: Seasoned academicians mentor students with individualized guidance.

Advanced Infrastructure: Smart classes, electronic libraries, and sophisticated labs improve the learning process.

Economical Education: Usha Martin University provides scholarships and fee waivers, making education affordable.

By joining Usha Martin University, you are part of a leading BBA college in Jharkhand that makes sure each and every graduate is confident, capable, and prepared to lead in the marketing industry.

Start Your Journey – Admissions Open for 2025–26

Student Testimonials

Swati Kumari Singh

Placed in Bajaj Capital as a Business Development Executive

Financial Management

Shikha Kumari

Placed in Bajaj Capital as a Business Development Executive

Human Resource

Prashansa Suman

Placed in Shridhar Insurance as a Relationship executive

Marketing Management

Sachin Kumar Sinha

Placed in CAPGEMINI as a Associate Analyst

BCA