High-Demand MBA Specializations to Boost Your Career

Students have many choices available when it comes to selecting an MBA specialization. Some of the most common choices students pursue are Marketing, Human Resources, Information Technology, and Finance. Moreover, pursuing an MBA with a high-demand specialization can significantly enhance career prospects and open up new opportunities.

An MBA degree is a postgraduate-level course that focuses on various aspects of business management and administration. There are various kinds of MBA courses offered by colleges and universities, including full-time MBA, part-time MBA, executive MBA (EMBA), and online MBA. The admissions process for a full-time MBA involves clearing entrance exams. Students also need to undergo group discussions and personal interviews as part of the selection process.

MBA colleges across the country continue to offer highly specialized courses, but a large number of students remain inclined towards a few traditional specializations. These are the most popular MBA specializations in the country.

High-Demand Top 4 MBA Specializations 

MBA in Marketing 

An MBA in Marketing is a specialized course focusing on developing strategic marketing skills and leadership capabilities in students. After pursuing this degree, the students learn about marketing principles, consumer behavior, market research, branding, advertising, digital marketing, and sales management. All MBA courses, including Marketing, require students to take entrance exams. Each college and university has its own preferred exam. The clearing of the entrance exam, group discussion (GD), and personal interview (PI) is a mandatory criterion for admission. Students need to have completed a bachelor’s degree to pursue the course. They can make careers in sales, marketing, brand and product management, etc.

MBA in Human Resource 

MBA in Human Resources is a specialized course in which students develop the knowledge and skills required to manage human capital within organizations effectively. It covers a wide range of subjects, including organizational behavior, talent management, recruitment and selection, compensation and benefits, employee relations, training and development, and strategic HR management. Colleges and universities require students to have a bachelor’s degree in any stream from a recognized university. Admissions are based on the entrance exam, followed by group discussion and personal interviews. After pursuing the course, the students can make a career in the field of human resources, which includes recruitment, operations, training and development, compensation and benefits, employee relations, organizational development, labor relations, etc.

MBA in Finance 

An MBA in Finance is a good choice for students who want to make their careers in banking, corporate finance, investment management, or other related fields. In order to be eligible for admission, the students need to have a bachelor’s degree in any field from a recognized university. The students also need to pass entrance exams like CAT, MAT, XAT, etc., followed by group discussions and personal interviews. The curriculum covers core business subjects such as accounting, economics, marketing, and organizational behavior, along with specialized courses in finance.

MBA in Information Technology 

An MBA in Information Technology (IT) provides an understanding of business principles along with specialized knowledge in IT. This course is for students seeking to bridge the gap between technology and business strategy. It prepares students with the skills needed to effectively manage IT projects, systems, and teams within various industries. The course curriculum includes foundation courses, core IT courses, specialized IT electives, integration of business and IT, etc. The students willing to pursue the course need to have a bachelor’s degree from a recognized university. Clearing entrance exams, group discussions, and personal interviews are mandatory for admission.

Top MBA College in Jharkhand 

Located in Ranchi, Jharkhand, Usha Martin University is considered one of the top universities for pursuing an MBA degree. With an annual growth rate of more than 30%, the university has emerged as a center of credible education capable of fulfilling the rising aspirations of the region’s youth. The Faculty of Business Management and Commerce conducts all the management courses at the university.

The university has a well-established Career Advisory and Placement Cell that works under the guidance of the Registrar. The cell’s activities are managed by the Training and Placement Officer, who tries to match the needs of the corporate world and the career aspirations of students in consultation with the placement committee, which is comprised of senior university faculty.

MBA specializations are a two-year full-time program at the university. Students can pursue four specializations: Human Resource Management, Marketing Management, Financial Management, and Information Technology. Students need to have a bachelor’s degree to be eligible for admission.

MBA course admissions are open for MBA programs in marketing, HR, finance, and information technology for the years 2024–25. Students need to apply online to get an outstanding learning experience with 100% placement assistance. Admission to the MBA program is through entrance tests conducted by the university, followed by interviews.