

Ranchi, Oct 14: Usha Martin University (UMU), which takes great pride in its commitment to social responsibility and holistic education, has conducted a truly excellent Road Safety Awareness Campaign on its campus on Oct 14. The event, organized jointly by the Faculty of Legal Studies and its Legal Aid Centre along with the National Service Scheme (NSS), was designed to make students, faculty, and staff members keenly aware of safe driving practices.
The campaign, “Helmet On. Speed Gone. Life On!” was not only an event but also a campus social movement. It portrayed UMU’s vision to bring up responsible citizens who not only perform well academically but also help make society safer and more aware. The campaign laid emphasis on vital elements of road safety—highlighting the risks of reckless driving, over-speeding, triple riding, and ignoring the use of helmets while driving two-wheelers.
The main aim of this campaign was to teach and empower the youth—particularly students who are future drivers, professionals, and leaders—to realize their responsibility towards traffic safety and the importance of life. With the increasing rate of road accidents in India, which usually occur due to negligence or insensitivity towards traffic rules, Usha Martin University felt the necessity for awareness and change of behavior immediately.
With this campaign, UMU aimed to close the gap between learning and doing—getting everyone not only to learn road safety rules but to actually follow them in life. The campaign was intended to make students understand that even a simple thing like wearing a helmet or keeping up with speed limits could save thousands of lives.
The function was graced by the auspicious presence of Hon’ble Vice Chancellor Prof. Madhulika Kaushik, Pro Vice Chancellor Prof. Milind, Registrar Dr. Shiv Pratap Verma, and Campus Director Dr. Anil Kumar Mishra. Their presence brought tremendous value and motivation to the function.
During the inaugural address, Prof. Kaushik welcomed the joint initiative of the Faculty of Legal Studies and NSS to launch such a productive campaign. She stressed the fact that awareness should be initiated at educational institutions, as young minds are more receptive and able to influence other minds as well. She stressed that good driving is not just a question of obeying the law but also depicts one’s respect for life and the safety of others.
Prof. Milind, in his speech, revealed that road safety is the most neglected area of everyday life, and it concerns all intensely. He urged students to be ambassadors of safety and take this message outside the campus area. Dr. Verma and Dr. Mishra also thanked participants and organizers for making the event interactive, informative, and socially relevant.
One of the highlights of the event was the keynote talk presented by Mr. Rishabh Anand, the founder of RISE UP, an organization dedicated to youth empowerment and community awareness. His session was spellbinding, providing insightful information about the need for road safety and the actual repercussions of neglecting simple traffic norms.
Mr. Anand presented actual statistics, heart-wrenching anecdotes, and practical tips that caused the listeners to think deeply about their driving practices. He detailed that with each instance of speeding or not using a helmet, one is not just endangering their own life but also putting others in danger. His impactful statement, “A helmet is cheaper than a life,” appealed to all those who listened.
He also emphasized that self-discipline, self-awareness, and self-control are the primary virtues for road safety. His inspirational words encouraged students to take individual responsibility and persuade people in their group to strictly adopt safety procedures.
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To make the campaign interesting and reflective, various interactive sessions were conducted during the day. These consisted of a short film viewing, a road safety quiz, and a poster-making competition. Each activity was planned to blend learning with creativity so that participants could convey their knowledge of road safety in creative terms.
Another distinct feature of the event was the signature campaign, in which students, staff members, and faculty members signed a pledge board pledging to drive safely and legally. Every signature represented a commitment—to drive safely, obey traffic rules, and persuade others to do so as well.
After the signature campaign, an oath ceremony was organized. All the participants uplifted their hands and vowed in a serious manner to always wear helmets, comply with speed limits, not use mobile phones while driving, and create awareness among their friends and families. The positive energy and earnestness in this ceremony were an expression of the spirit of responsibility and unity of UMU.
In the concluding activity of the campaign, students presented a road safety skit portraying the devastating consequences of recklessness and careless driving. Emotionally charged and full of realism, the performance depicted how a single act of negligence could result in irreversible loss. The skit moved the audience to appreciation with heartfelt applause and led everyone to reassess their own driving behaviors.
The show was not only theatrical but also very educational—it reminded everyone that awareness has to turn into action. By interlinking education and art, UMU was able to successfully convert a common awareness program into an unforgettable learning experience.
The Road Safety Awareness Campaign impressed everyone in a big way. It wasn’t just an event of one day—it lit a sense of responsibility and awareness within the university community. Several students mentioned that they never knew how bad habits on the road could turn into life-changing situations. The campaign made them want to adopt more responsible habits and urge friends and family to take that route as well.
The Faculty of Legal Studies was at the forefront of relating road safety to legal accountability. The faculty members described how following traffic laws is not only about staying clear of fines—it’s about honoring the legal system that aims to save human lives. The campaign harmoniously blended law, awareness, and moral accountability, so it was a genuine interdisciplinary initiative.
Usha Martin University has always been of the view that there is more to education than books and classrooms. The university actively fosters social consciousness, social responsibility, and moral values through different programs and initiatives.
Such activities like this road safety campaign illustrate UMU’s overall educational approach, which motivates students to become socially responsible citizens. By working alongside organizations such as RISE UP and involving the work of departments such as NSS and Legal Studies, the university makes sure that each campaign has a lasting social impact.
UMU’s administration and teaching staff always strive to create responsible citizens who recognize their obligations toward society. The victory of this campaign is evidence that the university not only strives to achieve academic excellence but also to create a safer, more ethical, and kinder world.
The Usha Martin University UMU Road Safety Awareness Campaign was not merely an activity—it was a movement of awareness and transformation. The message “Helmet On. Speed Gone. Life On!” echoed throughout the campus, inviting one and all to remember that road safety starts with individual responsibility.
By inspiring lectures, innovative contests, and moving performances, the campaign informed and empowered students to make smarter decisions on the road. It reaffirmed UMU’s dedication to cultivating well-rounded individuals who uphold life, respect discipline, and are cognizant of the significance of lawful conduct.
At the conclusion of the event, there was one unmistakable takeaway for all—safety is not a choice; it is a duty. And with such efforts, Usha Martin University remains at the forefront in building a culture of awareness, empathy, and responsible citizenship among Indian youth.