MBA in Marketing Course Syllabus, Admission Eligibility, Duration, Fees & Career Paths

MBA in Marketing Management at Usha Martin University: Create a Daring Career in the Corporate World

Marketing is a key contributor to the success and long-term viability of organizations in today’s competitive and dynamic business landscape. With a view to catering to the increasing need for efficient marketing professionals, Usha Martin University in Jharkhand provides a full-fledged MBA in Marketing Management that provides students with the required skills, knowledge, and practical exposure to succeed in the fast-changing business world. This specialization course of MBA not only develops a solid theoretical base but also provides emphasis on practical training, strategic mindsets, and leadership skills.

About the MBA in Marketing Management Program

The Usha Martin University MBA in Marketing Management is a two-year postgraduate program aimed at shaping students into future-ready marketing professionals. The program interweaves academia with business exposure, with special emphasis on topics including consumer behavior, brand management, digital marketing, sales and distribution, advertising, product management, and international marketing. As the market trends, consumer demands, and digital platforms evolve rapidly, the course adjusts constantly to remain up-to-date and leading-edge.

This Jharkhand MBA course is designed to give both a macro and micro perspective on marketing, presenting students with a strategic understanding of how companies transmit value to their customers. Whether it is how to introduce a new product or craft a digital campaign, students are trained to manage every aspect of marketing operations.

MBA in Marketing Curriculum Overview

UMU’s MBA in Marketing Management course is a wide-ranging subject of study over four semesters. Here’s an overview of what students will learn:

Semester 1:

• Principles of Management
• Marketing Management
• Financial Accounting
• Managerial Economics
• Business Communication
• Organizational Behavior

Semester 2:

• Strategic Management
• Financial Management
• Consumer Behavior
• Sales & Distribution Management
• Human Resource Management
• Business Research Methods

Semester 3:

• Digital Marketing
• Advertising and Brand Management
• International Marketing
• Retail Management
• Summer Internship Project
• Electives

Semester 4:

• Marketing Analytics
• Product and Services Marketing
• Marketing Strategy
• Dissertation/Capstone Project
• Entrepreneurship Development

Viva Voce

With this curriculum, students are well-trained in both conventional and contemporary marketing ideas, with which they can compete in Indian and international job markets.

MBA in Marketing Admission Process and Eligibility

To take admission in the MBA in Marketing Management at Usha Martin University, the candidates are required to fulfill the following eligibility criteria:

• A bachelor’s degree in any field from a recognized university with a minimum of 50% marks (45% for SC/ST/OBC candidates).
• Final-year result-awaiting candidates are also eligible to apply provisionally.
• Preference would be provided to those having valid scores in CAT/MAT/XAT/CMAT, though the university is free to arrange its own entrance exam or give admission based on merit.

The admission procedure is straightforward, student-centric, and transparent. Candidates can apply online via the UMU official website or come to the campus for support.

Usha Martin University Earns NAAC ‘A’ Grade, Redefines Quality Education 

Career Opportunities After an MBA in Marketing Management

With an MBA in marketing from Usha Martin University, the career horizon is thrown wide open across industries including FMCG, IT, e-commerce, pharma, realty, education, banking, retail, and startups. The alumni can work in the following capacities:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Sales Manager
• Product Manager
• Market Research Analyst
• Media Planner
• Business Development Executive
• Advertising Manager
• Customer Relationship Manager

This MBA specialization program makes the students industry-ready with job skills and strategic thinking abilities. Furthermore, UMU’s placement department actively engages with the students to connect them with the right recruiters.

Industry Interface and Top Recruiters

UMU boasts an ever-increasing list of industry recruiter partners who visit the campus for internships and placements on a regular basis. Some of the top recruiters are

• HDFC Bank
• ICICI Prudential
• BYJU’S
• TATA Group
• Axis Bank
• Aditya Birla Group
• Nestle
• Flipkart
• Paytm
• Zomato

Students also gain from guest lectures, live projects, industry visits, and business simulations, providing a learning experience beyond textbooks.

Scholarships and Financial Support

UMU provides scholarships based on merit, financial assistance on the basis of need, and assistance to socially backward groups. This guarantees that deserving students are not deterred by their financial situation. Students taking an MBA course in Ranchi, Jharkhand in UMU typically derive benefits from these.

Alumni Success Stories

Numerous MBA in Marketing Management students of UMU are placed in top organizations and holding significant roles as of now. Their success stories speak volumes about the quality and applicability of the education at UMU. The alumni also fulfill a guiding function of mentoring existing students and sharing industry insights.

Why Usha Martin University for an MBA in Marketing Management?

Usha Martin University (UMU), situated in the center of Jharkhand, is known for delivering excellence in higher education. It is the best university in Ranchi, Jharkhand. With the aim of developing professionals who are innovative, ethical, and employable, the university has established itself as a leading MBA college in Jharkhand.

Below are some of the best reasons to do your MBA in Marketing Management at UMU:

• Industry-Driven Curriculum: The curriculum is framed based on inputs from industry practitioners and academic researchers to equip students with knowledge relevant to contemporary business practices. The MBA specialization program is not just theoretical but also experiential, with projects, internships, and case studies woven throughout.
• Experienced Faculty: UMU has experienced and qualified instructors from academic as well as business backgrounds. Through their mentorship, students are able to understand complex marketing principles and utilize them efficiently in real-life situations.
• Emphasis on Digital and Global Marketing: Core aspects of the program include digital marketing, social media strategy, and global marketing. Students are able to learn tools and techniques that are highly relevant in the current globalized and technologically driven market environment.
• Entrepreneurial Support: Those students who wish to begin their own businesses are supported and incubated by the university’s entrepreneurship cell. Entrepreneurship requires effective marketing, and UMU develops this talent among its MBA students.
• Internships and Placement Support: UMU has a specialized Training and Placement Cell that offers industry internship opportunities with leading companies and assists students in the last placement phase. This renders the MBA in marketing course career-focused right from day one.
• Reasonably Priced and Accessible Education: UMU is famous for imparting quality education at reasonable prices, so it is a favorite MBA course in Jharkhand among students belonging to different socio-economic sections of society.
• Up-to-Date Infrastructure: The university provides top-of-the-line classrooms, a comprehensive library, computer labs, a Wi-Fi campus, and a learning-friendly atmosphere to improve the learning experience.

Conclusion

Marketing is not merely selling a product—it’s the art of understanding human behavior, developing value, establishing brands, and maintaining customer relationships. Marketing is an exciting, innovative, and dynamic profession. Usha Martin University’s MBA in Marketing Management is crafted to equip students with expertise in this ever-changing field to drive businesses toward growth and innovation.

For potential students looking for an MBA course in Jharkhand, Usha Martin University is a premier MBA college in Jharkhand due to its academic distinction, industry relevance, all-around development, and excellent placement opportunities. Whether you’re interested in pursuing a job in a multinational corporation, becoming an entrepreneur, or specializing in digital marketing, this MBA specialization course provides the ideal launch platform.

Select Usha Martin University. Select Excellence. Shape your future with an MBA in marketing management.

Frequently Asked Questions (FAQ)

Q1. What is an MBA in Marketing?

Ans: An MBA in Marketing is a postgraduate degree that focuses on marketing strategies, consumer behavior, advertising, branding, sales, and digital marketing.

Q2. What is the eligibility for MBA in Marketing?

Ans: Candidates must have a bachelor’s degree in any discipline with at least 50% marks from a recognized university. Some universities also require entrance exams.

Q3. What subjects are taught in MBA Marketing?

Ans: Key subjects include Consumer Behavior, Marketing Research, Digital Marketing, Brand Management, Sales & Distribution, and International Marketing.

Q4. What are the career opportunities after MBA in Marketing?

Ans: Graduates can work as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, Product Managers, or in market research and advertising.

Q5. What is the duration of the MBA in Marketing program?

Ans: The program usually takes 2 years, divided into 4 semesters.

Q6. What is the salary of MBA marketing?

Ans: Average Salary: MBA Marketing professionals in Bangalore earn ₹7.18 LPA, with freshers at ₹3–5 LPA and experienced professionals at ₹25–30 LPA. Top Salaries: Marketing Directors earn ₹40–45 LPA, Marketing Managers ₹7–8 LPA, and Brand Managers ₹9–10 LPA.