Duration
2 Years (4 semesters)
Eligibility
Graduation
Programme Fees
Total 5,13,000.00 INR only
MBA in Marketing Management, Usha Martin University, Ranchi
If you are passionate about creativity, branding, business strategy, and understanding what drives customer decisions, an MBA in Marketing Management can open the door to exciting career opportunities. In today’s competitive business world, companies need professionals who can build strong brands, create impactful marketing campaigns, and drive business growth. If you are searching for the best MBA marketing college in Ranchi, an industry-focused MBA in marketing, or a career-oriented MBA marketing course, we at Usha Martin University (UMU), Ranchi, Jharkhand, are here to help you turn your passion into a successful profession. Our MBA in Marketing Management is designed to develop your creativity, strategic thinking, leadership, and communication skills while giving you hands-on exposure to real business challenges.
Our MBA in Marketing Management is one of the most popular MBA specializations for students who want to build careers in brand management, digital marketing, sales management, advertising, market research, product management, and marketing analytics. At Usha Martin University, we believe that marketing is best learned through experience. That’s why we combine classroom learning with live projects, internships, industry interactions, case studies, and practical assignments. During the program, you will gain in-depth knowledge of consumer behavior, marketing management, digital marketing, social media marketing, advertising management, sales and distribution management, retail marketing, international marketing, and marketing strategy. You will also learn how to identify customer needs, build successful brands, create effective promotional campaigns, and use modern marketing tools to solve real business problems.
After completing your MBA in marketing, you can explore rewarding career opportunities as a marketing manager, brand manager, digital marketing manager, sales manager, market research analyst, business development manager, product manager, or advertising manager across industries such as FMCG, retail, e-commerce, IT, banking, media, consulting, and startups. If you want to combine creativity with business leadership and become a marketing professional who can make a real impact, we invite you to begin your journey with the MBA in Marketing Management at Usha Martin University, Ranchi, where we prepare you not just for your first job but for a successful and future-ready career in the ever-evolving world of marketing.
Programme Overview
MBA in Marketing Duration: 2 Years (4 Semesters)
MBA in Marketing Eligibility: Graduation with at least 50% marks in any stream from a recognized university.
The admission process for an MBA in Marketing at Usha Martin University is simple and uncomplicated. Students need to:
Complete the application form from the UMU official website.
Submit academic certificates and transcripts.
Attend an interview or counselling session if needed.
Confirm admission by paying the necessary fees.
The MBA specialization course is offered to graduating students and professional workers who are interested in expanding their marketing skills and obtaining leadership positions.
The MBA in Marketing at UMU has been designed with a vision to bring forth marketing leaders who are innovative, ethical, and globally competent.
Vision:
- To develop talented marketing professionals with innovative, analytical, and strategic minds to lead businesses and build successful brands.
Objectives:
- To develop an in-depth knowledge of marketing principles and practices.
- To foster communication, negotiation, and leadership skills.
- To deliver real-world exposure through case studies, internships, and industry projects.
- To prepare graduates to hold leadership roles in marketing divisions of diverse industries.
- To encourage entrepreneurship and innovative approaches towards marketing products and services.
Faculty of Business Management at Usha Martin University
UMU’s Faculty of Business Management is committed to delivering professionals who can adapt to the continuously evolving demands of the business fraternity. With programs such as BBA, MBA, and specialized postgraduate programs, the department has a legacy of academic excellence, innovative pedagogy, and practical applicability.
UMU marketing students benefit from experienced faculty mentors who bring real-world corporate know-how into the lecture room. Case studies, workshops, simulation games, and guest presentations by industry practitioners help students close the gap between practice and theory.
Through strong corporate affiliations, internship centers, and placement services, the learning process is enriched further. By choosing UMU, students not only learn an MBA program in Jharkhand but also gain access to an environment of learning that prepares them to face global challenges.
MBA in Marketing Course Structure/Syllabus
The MBA in Marketing program at UMU is divided into four semesters. The course is a combination of management fundamentals and higher-level marketing modules.
- Principles of Management
- Organizational Behavior
- Business Communication
- Financial Management
- Marketing Management
- Quantitative Techniques for Business
- Consumer Behavior
- Advertising & Sales Promotion
- Brand Management
- Digital Marketing & E-Commerce
- Services Marketing
- International Marketing
- Marketing Analytics
Students execute projects for real companies, applying classroom theory to real-world marketing campaigns and strategies.
Why Choose UMU for MBA in Marketing? Enhancing Learning Through Modern Education
The focus of the program is on utilising advanced tools and techniques to ensure that students can easily comprehend and retain the course material.
NAAC A Grade University
Ensuring globally recognized degrees and academic standards.
70+ Wide Ranges of Courses
Available
100% Placement Assistance
Active placement cell that offers good placement opportunities to students with renowned recruiters.
Experienced Faculty
Academician-turned-professor with corporate experience.
Skill-Oriented Training
Digital marketing, analytics, and communication training through workshops.
Focus on Innovation
Encourages innovative and entrepreneurial marketing thought.
Low-Cost Fees & Scholarships
Quality education for all the students.
Industry-Relevant Curriculum
Curriculum designed under the supervision of industry practitioners.
Why Choose an MBA in Marketing as a Career?
Marketing experts occupy the top of every company’s growth strategy. Pursuing an MBA in marketing has a number of benefits for the student:
- Versatility Across Industries—Every industry, from FMCG and IT to retail and healthcare, requires marketing professionals to drive products closer to the end-user.
- Creativity with Strategy—Marketing is a synergy of creativity and analytical acumen, allowing professionals to develop campaigns that deliver measurable results.
- Opportunities for Leadership—From chief marketing officers to brand managers, career growth in marketing is rapid and rewarding.
- Global Relevance—Marketing skills are universal in nature, with possibilities for professionals to work across multinational corporations and international economies.
- High Income Potential—Marketing professionals who specialize in specific domains, especially digital and brand management, are among the highest-paid professionals in the corporate sector.
Career Prospects and Job Profile After an MBA in Marketing
Marketing graduates of UMU have numerous career prospects. Some of the most sought-after career choices are:
- Brand Manager
- Digital Marketing Specialist
- Sales & Marketing Manager
- Advertising Executive
- Market Research Analyst
- Public Relations Officer
- Business Development Manager
- Retail Marketing Head
- International Marketing Consultant
- Entrepreneur/Startup Founder
The adaptability of marketing enables the graduates to build valuable careers in a wide range of fields and industries.
Start Your Journey – Admissions Open for 2026–27
Step - 1
Register Yourself
Step - 2
Fill Application Form Online
Step - 3
Pay Application Fee
Student Testimonials
Himanshu Gautam
Himanshu Gautam
Placed in Alembic Pharmaceutical Pvt Ltd.
Sunny Hazam
Sunny Hazam
B.Pharm (Placed in India Medtronic Pvt Ltd)
Parth
Parth
B.Pharm (Placed in Mankind Pharma)
Swati Kumari Singh
Placed in Bajaj Capital as a Business Development Executive
Financial Management
Shikha Kumari
Placed in Bajaj Capital as a Business Development Executive
Human Resource
Prashansa Suman
Placed in Shridhar Insurance as a Relationship executive
Marketing Management
Sachin Kumar Sinha
Placed in CAPGEMINI as a Associate Analyst
BCA
Priyanshi
Placed in Reliance Retail
Master of Business Administration (M.B.A.)
Shivam Biswas
Placed in Asian Paints
Master of Business Administration (M.B.A.)
Harsha Singh
Placed in Bharti Airtel
Master of Business Administration (M.B.A.)
Rohit Mahto
Placed in ESAF Small Finance Bank
Master of Business Administration (M.B.A.)
Jyoti Kumari
Placed in ESAF Small Finance Bank
Master of Business Administration (M.B.A.)
Frequently Asked Questions (FAQ's)
It is a postgraduate specialization in sales, branding, advertising, digital marketing, and consumer behavior.
A bachelor’s degree with a minimum of 50% marks from an authorized university or college.
The core subjects are marketing management, consumer behavior, sales management, digital marketing, and brand management.
The career opportunities are marketing manager, brand manager, sales head, digital marketing specialist, and market research analyst.
Professionals take home ₹5–12 LPA, and higher pay is in FMCG, IT, and ad industries.
Admission Open 2026 - MBA in Marketing with Placement Assistance
Application for Usha Martin University’s MBA in Marketing Management program is now open. This industry-focused program equips students with strategic and creative marketing skills while offering real-world exposure to industry issues.
Placements are facilitated by the university, along with interview skills, resume preparation, and career networking. With industry tie-ups and corporate guest lectures, UMU makes its graduates ready to take up challenging marketing roles in industries.
If you want to build your expertise as a marketing strategist, brand manager, or e-business entrepreneur, UMU offers the proper platform to achieve your dream. Don’t miss this chance of availing yourself of your MBA specialization course in a reputed institution.
Your passport to a productive and prosperous career in the corporate sector is an MBA in Marketing Management from Usha Martin University. With its comprehensive course structure, seasoned academics, practical exposure, and placement assistance, UMU is a top MBA college in Jharkhand.
If you have a vision of doing an MBA in marketing or a higher degree that enables creativity, strategy, and leadership skills, UMU is the right place. Being one of the most career-focused choices for an MBA course in Jharkhand, this course will prepare you for global opportunities.
Take the first step towards a fulfilling tomorrow. Apply now for Usha Martin University’s MBA in Marketing and pave the way to create the brands and businesses of tomorrow.