What is BA Journalism & Mass Communication? Explore the Course and Its Benefits

What is BA Journalism and Mass Communication –

In a time of rapidly evolving digital news, communication and the media are effective tools for influencing public opinion and spreading information across platforms. Students who want to pursue a dynamic career in the media industry can consider a Bachelor of Arts in Journalism Mass Communication (BAJMC).

With a degree in mass media, one can pursue chances in cutting-edge industries like digital content creation, social media management, and multimedia storytelling in addition to more conventional careers like public relations, news anchoring, and reporting. Students can investigate professional opportunities across industries if they possess good communication skills, critical thinking abilities, and an innovative mentality.

Overview of the (BAJMC) Journalism Program at Usha Martin University –

Usha Martin University (UMU), one of the top NAAC-accredited university located in Ranchi, Jharkhand, offers a comprehensive Journalism Mass Communication program. The course is designed to prepare students for dynamic careers in the media industry. The Faculty of Journalism and Mass Communication offers this course at the university. This Mass Comm course offers a balanced mix of theoretical foundations and practical training, ensuring students are industry-ready.

Course Duration and Structure BAJMC Program –

The Journalism Mass Communication course lasts for three years and includes full-time on-campus classes. The program is structured across six semesters.  to Journalism, History of Media, Current Affairs, Communicative Hindi, Media Laws and Ethics, Public Relations, Media Organization, Mobile Journalism, Global Media, Convergent Journalism, Radio Production, Television Production, and many more. The main subjects on offer include Introduction to Journalism, History of Media, Current Affairs, Communicative Hindi, Media Laws and Ethics, Public Relations, Media Organisation, Mobile Journalism, Global Media, Convergent Journalism, Radio Production, Television Production, and many more.

UMU adopts the CBCS model, allowing students to select from core, elective, and skill-based courses to tailor their learning experience to their interests and career goals. The program supports bilingual education, enabling students to learn and write examinations in both Hindi and English, catering to the diverse linguistic backgrounds of students. Regular workshops, seminars, guest lectures by media experts, and industry visits are integral to the program, providing students with real-world insights and networking opportunities.

Skills Developed During the Journalism (BAJMC) Program –

The goal of this Mass Communication course is to give students the broad range of media and communication skills they need to succeed in the fast-paced media environment of today.

• Writing, Reporting, and Editing – Students gain expertise in writing, reporting, and editing for print, broadcast, and digital platforms, mastering the fundamentals of clear, accurate, and engaging communication.
• Storytelling and Creativity – The program encourages creative thinking and storytelling, and students learn to tell compelling stories in different media, from film to visual communication to journalism.
• Technical Proficiency – Hands-on sessions in videography, filmmaking, and media production equip students with essential technical skills, including camera handling, editing, and the use of modern media lab technologies.
• Communication and Collaboration – Communication skills (verbal and written) are an emphasis in the program as is the ability to work as a team and collaborate on group assignments, projects, and seminars.
• Analytical and Research Skills – Students learn to research, analyze, and verify information, developing critical thinking skills necessary for investigative journalism and content creation.

Do you have any questions about our courses? Visit our website, https://www.umu.ac.in/, to raise your questions. Our team is here to provide solutions, guide you through the admission process, and assist you with any course-related inquiries.

Benefits of Studying Journalism Mass Communication Program –

• Industry-Relevant Curriculum – The Journalism Mass Communication program at UMU combines journalism and mass communication, covering print, electronic, and digital media, advertising, public relations, and media management. This comprehensive approach prepares students for the evolving media landscape and equips them with practical skills such as video editing, layout designing, creative writing, and digital photography.
• Hands-On Training and Modern Facilities – UMU’s focus is on experiential learning using modern media labs, real-life projects, internships and industry visits. This hands-on, industry-based experience prepares them for work in multiple media settings.
• Strong Career Prospects – Students can pursue roles including journalist, editor, content writer, news anchor, PR professional, advertising executive, and social media manager. Recruiters include newspapers, magazines, TV and radio channels, digital media houses, corporate communication departments, NGOs, and government agencies.
• Skill Enhancement – This Journalism course improves vital communication, creativity, critical thinking and PR skills. Students also develop important soft skills that benefit them not only in their personal lives but also in the real world of work, such as teamwork, leadership and sound interpersonal communication.
• Supportive Academic Environment – Students of UMU benefit from supportive academic mentorship by experienced lecturers and industry practitioners in a conducive learning environment. The university has its attention trained on building self-confidence and resilience in students as part of its support for holistic development.
• Placement Support – UMU gives placement support and has a remarkable record of helping students get internships and jobs in esteemed organizations.

Admission Process and Eligibility Criteria for Journalism & Mass Comm Program –

The admission process for this Mass Comm course for 2025 has already begun. The university follows a set pattern of admission process. The process begins with the application process and ends with students joining the course. The university accepts both online and offline applications for the course. For online applications, the students need to visit the official website, fill out the application form, upload the necessary documents, and pay the application fee via online mode.

For the offline application, students must collect the form from the university campus, complete it, and send it along with the demand draft (DD) for the application fee and photocopies of the required documents. The form can be sent through registered post or courier. Before applying, the students should ensure that they fulfil the eligibility criteria. Students who have completed their 10+2 or its equivalent at a recognized university or board with at least a 50% are only eligible to apply.

Once the applications are received for the Journalism Mass Communication course, the university offer scrutinizes the applications and prepares the merit list. The names of the students who are selected will appear in the merit list. The selection is based on the merit of the qualifying exam. As per the merit list prepared, the students are sent the offer of admission, and once the offer of admission is received, they need to pay the prescribed application fee of Rs 219000 and complete the joining process.

Empowering Lives Anushka Mandal (BAJMC Student) in Conversation with Atul Gera on the Vital Role of Blood Donation

Placement Support After Journalism Mass Communication (BAJMC) Program –

Through excellent placement and internship options, UMU is dedicated to providing its Journalism Mass Communication students with worthwhile professional opportunities. Bridging the gap between academic learning and industry requirements is a key function of the university’s training and placement cell. In order to give students access to employment and internship possibilities, it works with a variety of media outlets, news agencies, public relations businesses, advertising companies, and digital content platforms. Additionally, it organizes recruitment drives both on and off campus, attracting businesses from a range of industries.

Career Opportunities After BA Journalism & Mass Comm Course  –

• Journalist/Reporter – Research, write, and report news stories for newspapers, magazines, television, radio, and digital platforms.
• Editor – Review, curate, and refine content to ensure accuracy, clarity, and impact for print, digital, or broadcast media.
• Digital Content Creator – Produce engaging written, visual, or audio content for websites, blogs, social media, and online platforms, often focusing on storytelling and brand engagement.
• Public Relations Specialist – Manage an organization’s public image, handle media relations, and craft communication strategies for corporations, NGOs, and government agencies.
• Advertising and Marketing Professional – Develop creative campaigns, manage brand communication, and work in roles such as copywriter, media planner, or account executive.
• Broadcasting and Production – Work in television, radio, or online video production as anchors, producers, scriptwriters, or technical crew members.

Scope of Journalism and Mass Communication in India and Beyond –

Journalism Mass Communication in India and all around the world is growing at a fast pace, seeing the emergence of digital and social media. Opportunities for careers in print, broadcast and online journalism, public relations, advertising and corporate communications are available. There are opportunities in news, content development, digital marketing and general media management. As the industry continues to move towards multimedia storytelling and real-time news, the competition for talent will grow, especially since it is a career path with global significance and opportunity for real-world difference-making.

Conclusion –

A BA in Journalism Mass Communication from Usha Martin University offers students a robust blend of theoretical knowledge and practical experience, preparing them for the dynamic demands of the media industry. With a curriculum that spans print, electronic, and digital media, as well as advertising and public relations, UMU ensures students are equipped with the skills, ethics, and adaptability needed for successful media careers. Supported by experienced faculty, modern infrastructure, and strong industry connections, UMU’s BAJMC program empowers students to become creative, responsible, and versatile media professionals ready to make a meaningful impact in society and the ever-evolving world of communication.

Start Your BAJMC Journey at UMU by Applying Now! 2025 admission! Start down the path to a successful career in communication and the media. Visit https://www.umu.ac.in/ to apply.

Frequently Asked Questions (FAQs) –

Q1: Is the BAJMC program available in both Hindi and English?

Yes, UMU offers bilingual learning. Students can learn in the classroom and write examinations in either Hindi or English, catering to diverse linguistic backgrounds.

Q2: What is the fee structure for the BAJMC program at UMU?

The total tuition fee for the three-year BAJMC program is Rs 219000.

Q3: Does UMU provide placement support for BAJMC students?

Yes, UMU offers placement assistance and organizes regular workshops, seminars, and industry expert lectures to enhance students’ employability.

Q4: Are there opportunities for internships and industry exposure during the program?

Yes, the program includes internships, industrial visits, educational tours, and practical projects to provide hands-on experience and industry exposure.

Q5: Can I apply for the BAJMC program after 12th grade?

Yes, students who have completed 12th grade or its equivalent with a minimum of 50% marks are eligible to apply for the BAJMC program at UMU.

Q6: How do I apply for the BAJMC program at UMU?

You can apply online through the official UMU website or submit your application offline as per the university’s admission guidelines.